29 Best Amazon PPC Software For FBA Sellers

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Best Amazon PPC Software

Navigating the vast ecosystem of Amazon selling can be a daunting endeavour. With the ever-evolving marketplace dynamics and increased competition, having the right set of tools to help streamline your operations, drive sales, and optimise profits is more crucial than ever. To help you with this, we have carefully curated a list of the 29 best Amazon PPC software for 2023.

These software solutions range from AI-powered PPC automation to sophisticated business intelligence platforms, and they are all designed with one goal in mind: empowering you, the Amazon seller, to maximise your business potential. Whether you’re a beginner Amazon seller or already established in managing a portfolio of products, these tools offer invaluable insights to keep you ahead of the pack.

#1. Best Amazon PPC Software – Scale Insights

Scale Insights
Image Credit: Scale Insights
Contact:training@scaleinsights.com (email)
Price:Try for free for 30 days (no credit card necessary), plans range from $78 to $688 per month. Bespoke plans are also available, accommodating up to 2,000 automated ASINs
Key Features: Manage your strategy effectively and retain total control of your automation process
Superior ad intelligence to uncover unseen opportunities and quickly mitigate losses
Integration capabilities with other essential tools for Amazon sellers
Robust analytics for monitoring profits, identifying trends, and comprehending the impact of promotions and advertising on organic sales
Boosted profitability through continuous automation, simulating the effect of a dedicated team managing your Amazon PPC campaigns
Fully flexible to assist you in automating, expanding, and scrutinising sales data from your PPC campaigns with confidence
Rapidly set up multiple campaigns in a matter of minutes using AI-assisted technology
Smart keyword algorithm that distinguishes high-performing keywords, raises bids on underperforming keywords with solid past results, and suspends ads based on conversion rates.

Scale Insights is an exceptional Amazon PPC automation tool designed specifically for FBA sellers looking to scale their operations.

The tool has been developed and perfected by successful Amazon FBA entrepreneurs who have generated 8-figure revenues, integrating their unique experiences and insights. The platform’s pioneering Scale-matic Tech takes AI automation a step further.

Scale Insights provides an unparalleled command over ad spending, meticulously adjusting your campaigns with comprehensive automation and dynamic real-time bidding, guaranteeing optimal ROI.

The platform astutely identifies top-performing keywords and provides a profound understanding of how organic sales, PPC, and promotional activities intertwine.

With timely updates on sales, profits, advertising expenses, ROI, and profit margins, you’ll have all the data you need to make strategic decisions that bolster your business’s growth.

#2. JungleScout

Jungle Scout
Image Credit: Scale Insights
Price:$29 – $84 per month.
Key Features:Comprehensive keyword analytics
Competitor spying
Listing optimisation
PPC campaign management

JungleScout is a brilliant product research tool for Amazon sellers to discover profitable products, spy on competitors, and optimise product listings. The platform also has a PPC management feature that simplifies your Amazon advertising experience. Using JungleScout’s in-depth keyword analytics, you can uncover hidden keywords and drive more traffic to your listings. The JungleScout PPC tool aids sellers in monitoring their campaigns, optimising their advertisements, and making data-driven decisions to maximise ROI.

#3. SellerApp

Image Credit: Scale Insights
Price:Free – $49 per month. Contact them for customised pricing. 
Key Features:PPC analyser and optimiser
Keyword research tool
Product research and listing optimisation
Competitor tracking

SellerApp provides a suite of tools for Amazon sellers that can optimise product listings, manage advertising campaigns, and analyse business metrics. Its PPC analyser provides keyword suggestions for campaigns, identifies profitable and wasteful keywords, and offers optimisation strategies for campaigns. This software is an excellent investment for sellers looking to minimise their ACoS and maximise their profitability.

#4. Helium 10

Helium 10
Image Credit: Scale Insights
Contact:Visit their website
Price:$29 – $349 per month
Key Features:Amazon PPC management
Keyword tracker
Product research and listing optimisation
Competitor analysis

Helium 10 is a powerful Amazon seller tool with a vast array of features, including the ability to manage Amazon PPC campaigns. The software’s ADS tool lets you optimise your advertising strategy, manage bids, track keywords, and reduce wasted ad spend. Helium 10 offers a comprehensive solution for sellers looking to scale their business on Amazon.

#5. DataHawk

Data Hawk
Image Credit: DataHawk
Contact:Visit their website.
Price:Billed annually. Contact them for customised pricing.
Key Features:Keyword research and tracking
Advertising analytics
Product research and optimisation
SEO analytics

DataHawk is an Amazon analytics and optimisation platform. With its innovative technology, it can help sellers with product research, SEO, and PPC advertising. The platform provides insightful data on keywords and ads, assisting you in making informed decisions to increase sales and profits. DataHawk’s advertising analytics feature is designed to help you optimise your PPC campaigns effectively.

#6. QuantifyNinja

Image Credit: QuantifyNinja
Contact:Visit their website
Price:$39 – $55 per month
Key Features:Comprehensive business analytics
PPC advertising dashboard
Automated email follow-ups
Profit and loss tracking

QuantifyNinja is an all-in-one tool for Amazon sellers, providing essential services like business analytics, automated emails, and PPC management. Its advertising dashboard gives you a detailed overview of your PPC campaigns, helping you track ad spend and sales generated. QuantifyNinja assists in optimising your Amazon advertising campaigns and maximising your ROI.

#7. Shopkeeper

Image Credit: Shopkeeper
Price:$20 – $20 per month. Contact them for customised pricing.
Key Features:Profit calculation
Inventory tracking
Change alerts

Shopkeeper is a profit dashboard for businesses selling on Amazon. It calculates profit margins, tracks inventory, and alerts you about significant changes. This platform may be valuable for sellers who want to monitor their overall business health, but it’s not a tool for managing and optimising advertising campaigns.

#8. ChannelAdvisor

Image Credit: ChannelAdvisor
Contact:Visit their website.
Price:Contact them for customised pricing.
Key Features:Management of various Amazon advertising types
Advanced bidding algorithms
Global e-commerce solutions

ChannelAdvisor provides a suite of cloud-based e-commerce solutions to enable retailers and manufacturers to increase global sales. Its Amazon Advertising solution enables you to manage Sponsored Products, Sponsored Brands, and Product Display Ads. By leveraging ChannelAdvisor’s advanced bidding algorithms, you can optimise your advertising efforts to maximise ROI and boost your Amazon sales.

#9. PickFu

Image Credit: PickFu
Price:Free – $299 per month. Contact them for customised pricing.
Key Features:Rapid split testing
Audience targeting
Written feedback from respondents
Flat fee cost
Flexibility to test non-live products
Competitive analysis capability.

PickFu, a robust polling software, offers a distinct advantage to Amazon sellers through its split testing features. This tool allows sellers to conduct rapid tests on different components of their Amazon listing with audiences that align with their customer profile and target demographics.

#10. SellerLegend

Image Credit: SellerLegend
Price:$49.99 – $99.99 per month. 
Key Features:Comprehensive business intelligence
Inventory management
Cash flow analysis

SellerLegend is an advanced Amazon seller tool offering many features, including inventory management, cash flow analysis, and customer insights. It focuses on providing comprehensive business intelligence to Amazon sellers.

#11. HelloProfit

Image Credit: HelloProfit
Contact:Visit their website.
Price:Contact them for customised pricing.
Key Features:Detailed business analytics
PPC advertising performance monitoring
Product and merchant research tools
Payout reporting

HelloProfit offers a suite of tools providing robust analytics for Amazon sellers. The platform gives insights into profits, PPC advertising, conversion rates, and more. While its primary focus is on overall business analytics, it does offer a feature for monitoring Amazon PPC ad performance. HelloProfit’s tools and analytics empower sellers to make informed decisions and maximise profits.

#12. FeedbackWhiz

Image Credit: FeedbackWhiz
Price:Free – $139.99 per month. 
Key Features:Order and customer data management
Email automation
Product review monitoring
Reputation management

FeedbackWhiz empowers Amazon sellers with a suite of tools designed to improve the efficiency of your business. This platform offers order management, product review monitoring, and email automation. 

#13. Profitero

Image Credit: Profitero
Contact:Visit their website.
Price:Contact them for customised pricing.
Key Features:E-commerce analytics
Sales and market share insights
Price and promotion analytics
Search optimisation tools

Profitero offers e-commerce analytics for brands selling on various online platforms, including Amazon. Their focus is on providing insights to drive sales and market share. While it’s not a dedicated Amazon PPC tool, it does offer sales and share analysis, price & promotion analytics, and search optimisation tools that can indirectly assist with PPC campaign strategies.

#14. PPC Entourage

PPC Entourage
Image Credit: PPC Entourage
Contact:Visit their website.
Price:Contact them for customised pricing.
Key Features:PPC management
Bulk editing capabilities
Comprehensive ad analytics
Bid optimisation

PPC Entourage is an Amazon PPC software tool that helps Amazon sellers to maximise their ad spend. It offers features such as bulk editing, comprehensive analytics, and bid optimisation. This platform focuses on eliminating wasteful ad spend and scaling profitable campaigns, thus improving the overall profitability of your Amazon PPC campaigns.

#15. Feedvisor

Image Credit: Feedvisor
Price:Contact them for customised pricing.
Key Features:AI-driven advertising optimisation
Inventory intelligence
Brand and price optimisation
Sales and demand forecasting

Feedvisor offers AI-driven optimisation and intelligence for Amazon sellers. It includes an “AI-first” platform for advertising optimisation and inventory intelligence, ensuring your PPC campaigns reach potential customers effectively. By automating decisions at scale, Feedvisor helps sellers grow their brand, increase profitability, and gain a competitive edge.

#16. SellerLabs

Seller Labs
Image Credit: SellerLabs
Contact:Visit their website
Price:Contact them for customised pricing.
Key Features:Amazon PPC management
Product review and feedback management
Keyword and product research
Detailed business analytics

SellerLabs provides an all-in-one software solution for Amazon sellers, including a PPC management tool. Their advertising platform, Ignite, helps sellers manage and optimise their Amazon PPC campaigns. It offers suggestions to optimise ad spend, automates tasks to save time, and provides detailed analytics to help you make data-driven decisions.

#17. Salesbacker

Image Credit: Salesbacker
Contact:Visit their website.
Price:Free – $159 per month
Key Features:Email automation
Product review solicitation
Feedback management

Salesbacker focuses on email automation to increase product reviews for Amazon sellers. It helps in improving your Amazon seller reputation through automated follow-up emails.


#18. AMZAlert

Image Credit: AMZAlert
Contact:Visit their website
Price:$0.95 – $1.35 ASIN per month
Key Features:Amazon listing monitoring
Alert notifications
Review management

AMZAlert is an Amazon monitoring software that provides notifications about critical changes to your listings. It protects your Amazon seller account from negative reviews, hijackers, and other potential issues. 

Check out this other review on Amazon PPC software.

#19. Seller Bench

Seller Bench
Image Credit: Scale Insights
Price:Contact them for customised pricing.
Key Features:Amazon reimbursement service
Automated claim filing
Inventory tracking
Damaged and lost inventory management

Seller Bench is a cloud-based tool built for Amazon sellers to streamline and simplify the Amazon reimbursement process. It digs through your account, finding potential reimbursements related to damaged inventory, misplaced products, incorrectly applied fees, and more. It aims to ensure you get back every penny that Amazon owes you.

#20. Sellerboard

Image Credit: Scale Insights
Price:$15 – $63 per month
Key Features:Real-time profit tracking
Inventory management
Reimbursement alerts for lost & damaged stock
Alerts when a listing is hijacked
PPC optimisation

Sellerboard is an advanced profitability analytics tool for Amazon sellers. This platform offers real-time profit tracking by calculating Amazon fees, advertising, FBA storage, and shipping and packing costs to provide accurate profit figures. Besides profit analytics, Sellerboard offers inventory management, money-back reports for lost & damaged stock reimbursements, and alerts for listing hijacks. It aims to provide a comprehensive overview of your business’s financial health and to identify growth opportunities.

#21. PPC Bee

Image Credit: PPC Bee
Price:Contact them for customised pricing.
Key Features:PPC campaign automation
Support for multiple platforms
Time-saving campaign creation
Detailed reporting

PPC Bee focuses on automating product campaigns for e-commerce businesses across various platforms. It offers support for Amazon Ads. PPC Bee’s platform can automate the creation and management of PPC campaigns based on your product data, helping to save 

#22. Sellozo

Image Credit: Sellozo
Contact:Visit their website.
Price:Contact them for customised pricing.
Key Features:Amazon PPC management
Campaign optimisation
Automated bidding
Detailed analytics

Sellozo offers a suite of tools for Amazon sellers, including a PPC automation and management tool. Sellozo’s platform can optimise your campaigns, automate keyword bids, and provide detailed analytics to help you understand your campaign performance. This tool can help you reduce ad spend and improve the profitability of your Amazon PPC campaigns.

#23. BidX

Image Credit: BidX
Price:Contact them for customised pricing.
Key Features:Amazon PPC management
Rule-based automation
Detailed analytics
Customisable reports

BidX is a tool designed to simplify and optimise Amazon Sponsored Products campaigns. It offers rule-based PPC automation, detailed analytics, and customisable reports. With BidX, you can adjust your keyword bids efficiently to improve campaign performance and reduce wasteful ad spend.

#24. AMZ Tracker

AMZ Tracker
Image Credit: AMZ Tracker
Contact:Visit their website
Price:$50 – $400 per month
Key Features:Keyword tracking
Competitor analysis
Review monitoring
Sales tracking

AMZ Tracker is an Amazon seller tool that offers keyword tracking, competitor analysis, and more. Its key strengths are in improving product rankings and tracking competitor performance.

#25. AdBadger

Image Credit: AdBadger
Price:Contact them for customised pricing.
Key Features:Amazon PPC management
Bid optimisation
Negative keyword discovery
Detailed PPC reports

AdBadger is a dedicated Amazon PPC tool that offers features such as bid optimisation, negative keyword discovery, and detailed reporting. Its primary goal is to help sellers save time, reduce ad spend, and improve the ROI of Amazon PPC campaigns. If you’re looking for a tool entirely focused on Amazon PPC, AdBadger is a worthy contender.

#26. RevenueWize

Image Credit: RevenueWize
Price:$119 – $299 per month
Key Features:Amazon PPC management
Profitability analytics
Bid optimisation
Profitability Finder tool

RevenueWize is an Amazon PPC optimisation tool. It assists sellers in managing and optimising their Amazon ad campaigns to maximise profitability. The platform offers features like bid optimisation, profitability analytics, and a unique Profitability Finder that helps discover opportunities for improving campaign performance.

#27. Zon.Tools

Image Credit: Zon.Tools
Contact:Visit their website.
Price:$9 – $25 per month
Key Features:Amazon PPC management
Rule-based automation
Keyword harvesting
Bid optimisation

Zon.Tools is an automated PPC management system dedicated to Amazon sellers. The platform offers rule-based campaign management, keyword harvesting, and bid optimisation to help you make the most of your Amazon PPC campaigns. It aims to reduce your workload while increasing campaign performance.

#28. Perpetua

Image Credit: Perpetua
Price:Starts at $250 per month. Contact them for customised pricing.
Key Features:Amazon advertising management
Goal-oriented campaign creation
Bid optimisation
Advanced analytics

Perpetua is an AI-powered optimisation platform for sponsored ads on Amazon. It offers advanced strategies and expert support to help you grow your Amazon business. With features like goal-oriented campaign creation, bid optimisation, and advanced analytics, Perpetua aims to simplify Amazon advertising and maximise your ad spend ROI.

#29. Teikametrics

Image Credit: Teikametrics
Price:Free – $499 per month. Contact them for customised pricing.
Key Features:Multi-channel advertising management
AI-powered keyword recommendations
Advanced bidding strategies
Comprehensive analytics

Teikametrics offers an AI-powered platform to help sellers and agencies optimise their Amazon and Walmart advertising. Its Flywheel platform uses machine learning to provide keyword recommendations, bidding strategies, and analytics, aiming to improve your advertising performance and increase profitability.

Conclusion About The Best Amazon PPC Software

With a multitude of Amazon PPC software options available, each boasting unique features, there’s certainly something to suit every Amazon FBA seller’s need. Key players like Scale Insights, Helium 10, and Teikametrics offer comprehensive solutions, while specialists like AdBadger focus solely on PPC management. Ultimately, the best Amazon PPC software for you will depend on your specific business goals and needs. This diverse range of tools promises to empower your decision-making and propel your Amazon FBA business to greater success.

Check out other recommended Amazon PPC Software for FBA Sellers.

Note: For the latest and most recent updates on the above recommendations, refer to their respective website for the most accurate information.

Frequently Asked Questions About The Best Amazon PPC Software

What Is Amazon PPC Software?

Amazon PPC software is a digital tool designed to streamline, enhance, and oversee your Pay-Per-Click (PPC) advertising campaigns on Amazon. Its goal is to optimise your ad spend return on investment and boost product visibility.

How Much Does It Cost To Run PPC On Amazon?

The cost of running PPC on Amazon can greatly vary. It depends on factors such as your bidding strategy, the competitiveness of your product category, and the keywords you choose.

What Is The Best Amazon PPC Software In 2023?

Scale Insights stands out as a leading Amazon PPC software in 2023 due to its innovative features and AI-driven automation. It’s built by successful Amazon entrepreneurs, providing valuable insights and a holistic approach to campaign management.

Are There Free Amazon PPC Software Options?

While there are some Amazon PPC tools offering free trials or limited free versions, most advanced features come with paid plans. To fully leverage the benefits of PPC automation, investing in a paid tool is often a more effective approach.

Can I Manage My Amazon PPC On Mobile?

Yes, several Amazon PPC software platforms offer mobile apps or mobile-optimised websites. However, the availability and functionality can vary from one platform to another.

How Secure Is My Data With Amazon PPC?

Amazon PPC software platforms prioritise data security, with many adopting stringent security measures such as encryption, secure data storage, and strict privacy policies. However, it’s crucial to research each tool’s data security practices before usage.

How Quickly Can I See Results With Amazon PPC Software?

The results timeline can differ based on various factors, including your campaign strategy, budget, and product category. However, with well-executed campaigns using PPC software, you might observe improvements in a few weeks.

How Do I Choose Amazon PPC Software?

The choice of Amazon PPC software depends on your specific needs and budget. Consider factors like ease of use, automation features, reporting capabilities, integration with other tools, and customer support when selecting the right tool.

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