Navigating the vast ecosystem of Amazon selling can be a daunting endeavour. With the ever-evolving marketplace dynamics and increased competition, having the right set of tools to help streamline your operations, drive sales, and optimise profits is more crucial than ever. To help you with this, we have carefully curated a list of the 29 best Amazon PPC software for 2023.
These software solutions range from AI-powered PPC automation to sophisticated business intelligence platforms, and they are all designed with one goal in mind: empowering you, the Amazon seller, to maximise your business potential. Whether you’re a beginner Amazon seller or already established in managing a portfolio of products, these tools offer invaluable insights to keep you ahead of the pack.
#1. Best Amazon PPC Software – Scale Insights
| Website: | https://scaleinsights.com/ |
| Contact: | training@scaleinsights.com (email) |
| Price: | Try for free for 30 days (no credit card necessary), plans range from $78 to $688 per month. Bespoke plans are also available, accommodating up to 2,000 automated ASINs |
| Key Features: | Manage your strategy effectively and retain total control of your automation process Superior ad intelligence to uncover unseen opportunities and quickly mitigate losses Integration capabilities with other essential tools for Amazon sellers Robust analytics for monitoring profits, identifying trends, and comprehending the impact of promotions and advertising on organic sales Boosted profitability through continuous automation, simulating the effect of a dedicated team managing your Amazon PPC campaigns Fully flexible to assist you in automating, expanding, and scrutinising sales data from your PPC campaigns with confidence Rapidly set up multiple campaigns in a matter of minutes using AI-assisted technology Smart keyword algorithm that distinguishes high-performing keywords, raises bids on underperforming keywords with solid past results, and suspends ads based on conversion rates. |
Scale Insights is an exceptional Amazon PPC automation tool designed specifically for FBA sellers looking to scale their operations.
The tool has been developed and perfected by successful Amazon FBA entrepreneurs who have generated 8-figure revenues, integrating their unique experiences and insights. The platform’s pioneering Scale-matic Tech takes AI automation a step further.
Scale Insights provides an unparalleled command over ad spending, meticulously adjusting your campaigns with comprehensive automation and dynamic real-time bidding, guaranteeing optimal ROI.
The platform astutely identifies top-performing keywords and provides a profound understanding of how organic sales, PPC, and promotional activities intertwine.
With timely updates on sales, profits, advertising expenses, ROI, and profit margins, you’ll have all the data you need to make strategic decisions that bolster your business’s growth.
#2. JungleScout
| Website: | https://www.junglescout.com/ |
| Contact: | support@junglescout.com |
| Price: | $29 – $84 per month. |
| Key Features: | Comprehensive keyword analytics Competitor spying Listing optimisation PPC campaign management |
JungleScout is a brilliant product research tool for Amazon sellers to discover profitable products, spy on competitors, and optimise product listings. The platform also has a PPC management feature that simplifies your Amazon advertising experience. Using JungleScout’s in-depth keyword analytics, you can uncover hidden keywords and drive more traffic to your listings. The JungleScout PPC tool aids sellers in monitoring their campaigns, optimising their advertisements, and making data-driven decisions to maximise ROI.
#3. SellerApp
| Website: | https://www.sellerapp.com/ |
| Contact: | support@sellerapp.com |
| Price: | Free – $49 per month. Contact them for customised pricing. |
| Key Features: | PPC analyser and optimiser Keyword research tool Product research and listing optimisation Competitor tracking |
SellerApp provides a suite of tools for Amazon sellers that can optimise product listings, manage advertising campaigns, and analyse business metrics. Its PPC analyser provides keyword suggestions for campaigns, identifies profitable and wasteful keywords, and offers optimisation strategies for campaigns. This software is an excellent investment for sellers looking to minimise their ACoS and maximise their profitability.
#4. Helium 10
| Website: | https://www.helium10.com/ |
| Contact: | Visit their website |
| Price: | $29 – $349 per month |
| Key Features: | Amazon PPC management Keyword tracker Product research and listing optimisation Competitor analysis |
Helium 10 is a powerful Amazon seller tool with a vast array of features, including the ability to manage Amazon PPC campaigns. The software’s ADS tool lets you optimise your advertising strategy, manage bids, track keywords, and reduce wasted ad spend. Helium 10 offers a comprehensive solution for sellers looking to scale their business on Amazon.
#5. DataHawk
| Website: | https://datahawk.co/ |
| Contact: | Visit their website. |
| Price: | Billed annually. Contact them for customised pricing. |
| Key Features: | Keyword research and tracking Advertising analytics Product research and optimisation SEO analytics |
DataHawk is an Amazon analytics and optimisation platform. With its innovative technology, it can help sellers with product research, SEO, and PPC advertising. The platform provides insightful data on keywords and ads, assisting you in making informed decisions to increase sales and profits. DataHawk’s advertising analytics feature is designed to help you optimise your PPC campaigns effectively.
#6. QuantifyNinja
| Website: | https://quantifyninja.com/ |
| Contact: | Visit their website |
| Price: | $39 – $55 per month |
| Key Features: | Comprehensive business analytics PPC advertising dashboard Automated email follow-ups Profit and loss tracking |
QuantifyNinja is an all-in-one tool for Amazon sellers, providing essential services like business analytics, automated emails, and PPC management. Its advertising dashboard gives you a detailed overview of your PPC campaigns, helping you track ad spend and sales generated. QuantifyNinja assists in optimising your Amazon advertising campaigns and maximising your ROI.
#7. Shopkeeper
| Website: | https://shopkeeper.com/ |
| Contact: | support@shopkeeper.com |
| Price: | $20 – $20 per month. Contact them for customised pricing. |
| Key Features: | Profit calculation Inventory tracking Change alerts |
Shopkeeper is a profit dashboard for businesses selling on Amazon. It calculates profit margins, tracks inventory, and alerts you about significant changes. This platform may be valuable for sellers who want to monitor their overall business health, but it’s not a tool for managing and optimising advertising campaigns.
#8. ChannelAdvisor
| Website: | https://www.channeladvisor.com/ |
| Contact: | Visit their website. |
| Price: | Contact them for customised pricing. |
| Key Features: | Management of various Amazon advertising types Advanced bidding algorithms Global e-commerce solutions |
ChannelAdvisor provides a suite of cloud-based e-commerce solutions to enable retailers and manufacturers to increase global sales. Its Amazon Advertising solution enables you to manage Sponsored Products, Sponsored Brands, and Product Display Ads. By leveraging ChannelAdvisor’s advanced bidding algorithms, you can optimise your advertising efforts to maximise ROI and boost your Amazon sales.
#9. PickFu
| Website: | https://www.pickfu.com/ |
| Contact: | info@pickfu.com |
| Price: | Free – $299 per month. Contact them for customised pricing. |
| Key Features: | Rapid split testing Audience targeting Written feedback from respondents Flat fee cost Flexibility to test non-live products Competitive analysis capability. |
PickFu, a robust polling software, offers a distinct advantage to Amazon sellers through its split testing features. This tool allows sellers to conduct rapid tests on different components of their Amazon listing with audiences that align with their customer profile and target demographics.
#10. SellerLegend
| Website: | https://sellerlegend.com/ |
| Contact: | support@sellerlegend.com |
| Price: | $49.99 – $99.99 per month. |
| Key Features: | Comprehensive business intelligence Inventory management Cash flow analysis |
SellerLegend is an advanced Amazon seller tool offering many features, including inventory management, cash flow analysis, and customer insights. It focuses on providing comprehensive business intelligence to Amazon sellers.
#11. HelloProfit
| Website: | https://helloprofit.com/ |
| Contact: | Visit their website. |
| Price: | Contact them for customised pricing. |
| Key Features: | Detailed business analytics PPC advertising performance monitoring Product and merchant research tools Payout reporting |
HelloProfit offers a suite of tools providing robust analytics for Amazon sellers. The platform gives insights into profits, PPC advertising, conversion rates, and more. While its primary focus is on overall business analytics, it does offer a feature for monitoring Amazon PPC ad performance. HelloProfit’s tools and analytics empower sellers to make informed decisions and maximise profits.
#12. FeedbackWhiz
| Website: | https://www.feedbackwhiz.com/ |
| Contact: | support@feedbackwhiz.com |
| Price: | Free – $139.99 per month. |
| Key Features: | Order and customer data management Email automation Product review monitoring Reputation management |
FeedbackWhiz empowers Amazon sellers with a suite of tools designed to improve the efficiency of your business. This platform offers order management, product review monitoring, and email automation.
#13. Profitero
| Website: | https://www.profitero.com/ |
| Contact: | Visit their website. |
| Price: | Contact them for customised pricing. |
| Key Features: | E-commerce analytics Sales and market share insights Price and promotion analytics Search optimisation tools |
Profitero offers e-commerce analytics for brands selling on various online platforms, including Amazon. Their focus is on providing insights to drive sales and market share. While it’s not a dedicated Amazon PPC tool, it does offer sales and share analysis, price & promotion analytics, and search optimisation tools that can indirectly assist with PPC campaign strategies.
#14. PPC Entourage
| Website: | https://ppcentourage.com/ |
| Contact: | Visit their website. |
| Price: | Contact them for customised pricing. |
| Key Features: | PPC management Bulk editing capabilities Comprehensive ad analytics Bid optimisation |
PPC Entourage is an Amazon PPC software tool that helps Amazon sellers to maximise their ad spend. It offers features such as bulk editing, comprehensive analytics, and bid optimisation. This platform focuses on eliminating wasteful ad spend and scaling profitable campaigns, thus improving the overall profitability of your Amazon PPC campaigns.
#15. Feedvisor
| Website: | https://feedvisor.com/ |
| Contact: | info@feedvisor.com |
| Price: | Contact them for customised pricing. |
| Key Features: | AI-driven advertising optimisation Inventory intelligence Brand and price optimisation Sales and demand forecasting |
Feedvisor offers AI-driven optimisation and intelligence for Amazon sellers. It includes an “AI-first” platform for advertising optimisation and inventory intelligence, ensuring your PPC campaigns reach potential customers effectively. By automating decisions at scale, Feedvisor helps sellers grow their brand, increase profitability, and gain a competitive edge.
#16. SellerLabs
| Website: | https://www.sellerlabs.com/ |
| Contact: | Visit their website |
| Price: | Contact them for customised pricing. |
| Key Features: | Amazon PPC management Product review and feedback management Keyword and product research Detailed business analytics |
SellerLabs provides an all-in-one software solution for Amazon sellers, including a PPC management tool. Their advertising platform, Ignite, helps sellers manage and optimise their Amazon PPC campaigns. It offers suggestions to optimise ad spend, automates tasks to save time, and provides detailed analytics to help you make data-driven decisions.
#17. Salesbacker
| Website: | https://www.salesbacker.com/ |
| Contact: | Visit their website. |
| Price: | Free – $159 per month |
| Key Features: | Email automation Product review solicitation Feedback management |
Salesbacker focuses on email automation to increase product reviews for Amazon sellers. It helps in improving your Amazon seller reputation through automated follow-up emails.
#18. AMZAlert
| Website: | https://amzalert.com/ |
| Contact: | Visit their website |
| Price: | $0.95 – $1.35 ASIN per month |
| Key Features: | Amazon listing monitoring Alert notifications Review management |
AMZAlert is an Amazon monitoring software that provides notifications about critical changes to your listings. It protects your Amazon seller account from negative reviews, hijackers, and other potential issues.
Check out this other review on Amazon PPC software.
#19. Seller Bench
| Website: | https://welcome.sellerbench.com/ |
| Contact: | support@sellerbench.com |
| Price: | Contact them for customised pricing. |
| Key Features: | Amazon reimbursement service Automated claim filing Inventory tracking Damaged and lost inventory management |
Seller Bench is a cloud-based tool built for Amazon sellers to streamline and simplify the Amazon reimbursement process. It digs through your account, finding potential reimbursements related to damaged inventory, misplaced products, incorrectly applied fees, and more. It aims to ensure you get back every penny that Amazon owes you.
#20. Sellerboard
| Website: | https://sellerboard.com/ |
| Contact: | support@sellerboard.com |
| Price: | $15 – $63 per month |
| Key Features: | Real-time profit tracking Inventory management Reimbursement alerts for lost & damaged stock Alerts when a listing is hijacked PPC optimisation |
Sellerboard is an advanced profitability analytics tool for Amazon sellers. This platform offers real-time profit tracking by calculating Amazon fees, advertising, FBA storage, and shipping and packing costs to provide accurate profit figures. Besides profit analytics, Sellerboard offers inventory management, money-back reports for lost & damaged stock reimbursements, and alerts for listing hijacks. It aims to provide a comprehensive overview of your business’s financial health and to identify growth opportunities.
#21. PPC Bee
| Website: | https://www.ppcbee.com/ |
| Contact: | info@ppcbee.com |
| Price: | Contact them for customised pricing. |
| Key Features: | PPC campaign automation Support for multiple platforms Time-saving campaign creation Detailed reporting |
PPC Bee focuses on automating product campaigns for e-commerce businesses across various platforms. It offers support for Amazon Ads. PPC Bee’s platform can automate the creation and management of PPC campaigns based on your product data, helping to save
#22. Sellozo
| Website: | https://sellozo.com/ |
| Contact: | Visit their website. |
| Price: | Contact them for customised pricing. |
| Key Features: | Amazon PPC management Campaign optimisation Automated bidding Detailed analytics |
Sellozo offers a suite of tools for Amazon sellers, including a PPC automation and management tool. Sellozo’s platform can optimise your campaigns, automate keyword bids, and provide detailed analytics to help you understand your campaign performance. This tool can help you reduce ad spend and improve the profitability of your Amazon PPC campaigns.
#23. BidX
| Website: | https://bidx-tool.com/ |
| Contact: | hello@bidx.io |
| Price: | Contact them for customised pricing. |
| Key Features: | Amazon PPC management Rule-based automation Detailed analytics Customisable reports |
BidX is a tool designed to simplify and optimise Amazon Sponsored Products campaigns. It offers rule-based PPC automation, detailed analytics, and customisable reports. With BidX, you can adjust your keyword bids efficiently to improve campaign performance and reduce wasteful ad spend.
#24. AMZ Tracker
| Website: | https://www.amztrackers.com/ |
| Contact: | Visit their website |
| Price: | $50 – $400 per month |
| Key Features: | Keyword tracking Competitor analysis Review monitoring Sales tracking |
AMZ Tracker is an Amazon seller tool that offers keyword tracking, competitor analysis, and more. Its key strengths are in improving product rankings and tracking competitor performance.
#25. AdBadger
| Website: | https://www.adbadger.com/ |
| Contact: | thebadger@adbadger.com |
| Price: | Contact them for customised pricing. |
| Key Features: | Amazon PPC management Bid optimisation Negative keyword discovery Detailed PPC reports |
AdBadger is a dedicated Amazon PPC tool that offers features such as bid optimisation, negative keyword discovery, and detailed reporting. Its primary goal is to help sellers save time, reduce ad spend, and improve the ROI of Amazon PPC campaigns. If you’re looking for a tool entirely focused on Amazon PPC, AdBadger is a worthy contender.
#26. RevenueWize
| Website: | https://www.revenuewize.com/ |
| Contact: | website@www.revenuewize.com |
| Price: | $119 – $299 per month |
| Key Features: | Amazon PPC management Profitability analytics Bid optimisation Profitability Finder tool |
RevenueWize is an Amazon PPC optimisation tool. It assists sellers in managing and optimising their Amazon ad campaigns to maximise profitability. The platform offers features like bid optimisation, profitability analytics, and a unique Profitability Finder that helps discover opportunities for improving campaign performance.
#27. Zon.Tools
| Website: | https://www.zon.tools/ |
| Contact: | Visit their website. |
| Price: | $9 – $25 per month |
| Key Features: | Amazon PPC management Rule-based automation Keyword harvesting Bid optimisation |
Zon.Tools is an automated PPC management system dedicated to Amazon sellers. The platform offers rule-based campaign management, keyword harvesting, and bid optimisation to help you make the most of your Amazon PPC campaigns. It aims to reduce your workload while increasing campaign performance.
#28. Perpetua
| Website: | https://perpetua.io/ |
| Contact: | hello@perpetua.io |
| Price: | Starts at $250 per month. Contact them for customised pricing. |
| Key Features: | Amazon advertising management Goal-oriented campaign creation Bid optimisation Advanced analytics |
Perpetua is an AI-powered optimisation platform for sponsored ads on Amazon. It offers advanced strategies and expert support to help you grow your Amazon business. With features like goal-oriented campaign creation, bid optimisation, and advanced analytics, Perpetua aims to simplify Amazon advertising and maximise your ad spend ROI.
#29. Teikametrics
| Website: | https://www.teikametrics.com/ |
| Contact: | info@teikametrics.com |
| Price: | Free – $499 per month. Contact them for customised pricing. |
| Key Features: | Multi-channel advertising management AI-powered keyword recommendations Advanced bidding strategies Comprehensive analytics |
Teikametrics offers an AI-powered platform to help sellers and agencies optimise their Amazon and Walmart advertising. Its Flywheel platform uses machine learning to provide keyword recommendations, bidding strategies, and analytics, aiming to improve your advertising performance and increase profitability.
Conclusion About The Best Amazon PPC Software
With a multitude of Amazon PPC software options available, each boasting unique features, there’s certainly something to suit every Amazon FBA seller’s need. Key players like Scale Insights, Helium 10, and Teikametrics offer comprehensive solutions, while specialists like AdBadger focus solely on PPC management. Ultimately, the best Amazon PPC software for you will depend on your specific business goals and needs. This diverse range of tools promises to empower your decision-making and propel your Amazon FBA business to greater success.
Check out other recommended Amazon PPC Software for FBA Sellers.
Note: For the latest and most recent updates on the above recommendations, refer to their respective website for the most accurate information.
Frequently Asked Questions About The Best Amazon PPC Software
What Is Amazon PPC Software?
Amazon PPC software is a digital tool designed to streamline, enhance, and oversee your Pay-Per-Click (PPC) advertising campaigns on Amazon. Its goal is to optimise your ad spend return on investment and boost product visibility.
How Much Does It Cost To Run PPC On Amazon?
The cost of running PPC on Amazon can greatly vary. It depends on factors such as your bidding strategy, the competitiveness of your product category, and the keywords you choose.
What Is The Best Amazon PPC Software In 2023?
Scale Insights stands out as a leading Amazon PPC software in 2023 due to its innovative features and AI-driven automation. It’s built by successful Amazon entrepreneurs, providing valuable insights and a holistic approach to campaign management.
Are There Free Amazon PPC Software Options?
While there are some Amazon PPC tools offering free trials or limited free versions, most advanced features come with paid plans. To fully leverage the benefits of PPC automation, investing in a paid tool is often a more effective approach.
Can I Manage My Amazon PPC On Mobile?
Yes, several Amazon PPC software platforms offer mobile apps or mobile-optimised websites. However, the availability and functionality can vary from one platform to another.
How Secure Is My Data With Amazon PPC?
Amazon PPC software platforms prioritise data security, with many adopting stringent security measures such as encryption, secure data storage, and strict privacy policies. However, it’s crucial to research each tool’s data security practices before usage.
How Quickly Can I See Results With Amazon PPC Software?
The results timeline can differ based on various factors, including your campaign strategy, budget, and product category. However, with well-executed campaigns using PPC software, you might observe improvements in a few weeks.
How Do I Choose Amazon PPC Software?
The choice of Amazon PPC software depends on your specific needs and budget. Consider factors like ease of use, automation features, reporting capabilities, integration with other tools, and customer support when selecting the right tool.
